{"title":"Serums","description":"\u003cp\u003eKorean serums are designed to target specific skincare concerns including hydration, brightness, acne, uneven skin tone and skin barrier support.\u003c\/p\u003e\n\u003cp\u003eDiscover effective Korean skincare serums featuring ingredients such as niacinamide, centella asiatica and hyaluronic acid.\u003c\/p\u003e\n\u003cp\u003eShop authentic Korean serums online at Skin Of Korea.\u003c\/p\u003e","products":[{"product_id":"celimax-the-vita-a-retinal-shot-tightening-booster","title":"Celimax The Vita-A Retinal Shot Tightening Booster","description":"\u003cdiv\u003e\u003cspan\u003eCelimax iHE Vita-A Retinal Shot Tightening Booster is an advanced Korean skincare treatment formulated to support skin firmness, elasticity and smoother-looking skin.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ePowered by Retinal and skin-conditioning ingredients, this lightweight serum helps improve the appearance of fine lines while providing hydration and comfort.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Helps improve the appearance of fine lines and wrinkles\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Supports firmer-looking skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Promotes smoother skin texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Lightweight and fast-absorbing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Suitable for daily evening skincare routines\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eHow To Use:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eApply a small amount after cleansing and toning. Gently spread across the face and allow to absorb before moisturising.\u003c\/span\u003e\u003c\/div\u003e","brand":"Celimax","offers":[{"title":"Default Title","offer_id":59751384121678,"sku":"CEL-VITAA-15","price":21.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5210.webp?v=1779839143"},{"product_id":"celimax-the-vita-a-retinol-shot-tightening-serum-30ml","title":"Celimax The Vita-A Retinol Shot Tightening Serum 30ml","description":"\u003cp\u003eCelimax The Vita-A Retinol Shot Tightening Serum is an advanced Korean skincare serum formulated to help support firmer, smoother and more youthful-looking skin.\u003c\/p\u003e\n\u003cp\u003ePowered by Retinol and skin-conditioning ingredients, this lightweight serum helps improve the appearance of fine lines and uneven skin texture while delivering hydration and comfort.\u003c\/p\u003e\n\u003cp\u003eBenefits:\u003cbr\u003e• Helps improve the appearance of fine lines and wrinkles\u003cbr\u003e• Supports firmer-looking skin\u003cbr\u003e• Promotes smoother skin texture\u003cbr\u003e• Lightweight and fast-absorbing formula\u003cbr\u003e• Suitable for evening skincare routines\u003c\/p\u003e\n\u003cp\u003eHow To Use:\u003cbr\u003eApply a small amount after cleansing and toning. Gently spread across the face and allow to absorb before moisturising. Use sunscreen during the day when using retinol products.\u003c\/p\u003e","brand":"Celimax","offers":[{"title":"Default Title","offer_id":59751766786382,"sku":"CEL-RET-30","price":18.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5236.jpg?v=1779861929"},{"product_id":"arencia-vitamin-c-booster-shot-30ml","title":"ARENCIA Vitamin C Booster Shot 30ml","description":"\u003cp\u003e\u003cspan\u003eARENCIA Vitamin C Booster Shot is a brightening Korean serum designed to help improve the appearance of dullness, uneven skin tone and dark spots while promoting a healthy-looking glow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with Vitamin C and skin-conditioning ingredients, this lightweight serum absorbs quickly and helps support a brighter, more radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBenefits\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Helps brighten dull-looking skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Supports a more even skin tone\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Helps improve the appearance of dark spots\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Lightweight, fast-absorbing texture\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Enhances overall skin radiance\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Suitable for daily skincare routines\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSuitable For\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Dull Skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Uneven Skin Tone\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Dark Spots \u0026amp; Pigmentation\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Normal Skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Combination Skin\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e• Dry Skin\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter cleansing and toning, apply a few drops evenly across the face. Gently pat until absorbed. Follow with moisturiser and sunscreen during the daytime.\u003c\/span\u003e\u003c\/p\u003e","brand":"Arencia","offers":[{"title":"Default Title","offer_id":59752891842894,"sku":"ARE-VITC-30","price":17.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5249.jpg?v=1779880654"},{"product_id":"medicube-pdrn-pink-peptide-serum-30ml","title":"MEDICUBE PDRN Pink Peptide Serum","description":"\u003cp data-start=\"712\" data-end=\"887\"\u003e\u003cstrong data-start=\"712\" data-end=\"887\"\u003eMEDICUBE PDRN Pink Peptide Serum is a lightweight Korean serum designed to support brighter, firmer and smoother-looking skin while delivering deep hydration and radiance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"889\" data-end=\"1081\"\u003eFormulated with PDRN, peptides and skin-conditioning ingredients, this nourishing serum helps improve the appearance of dullness and uneven skin texture while promoting a healthy-looking glow.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5y7puq\" data-start=\"1083\" data-end=\"1095\"\u003eBenefits\u003c\/h3\u003e\n\u003cp data-start=\"1097\" data-end=\"1350\"\u003e• Helps improve the appearance of skin firmness\u003cbr data-start=\"1144\" data-end=\"1147\"\u003e• Supports smoother-looking skin texture\u003cbr data-start=\"1187\" data-end=\"1190\"\u003e• Enhances skin radiance and glow\u003cbr data-start=\"1223\" data-end=\"1226\"\u003e• Deeply hydrates and nourishes the skin\u003cbr data-start=\"1266\" data-end=\"1269\"\u003e• Lightweight and fast-absorbing formula\u003cbr data-start=\"1309\" data-end=\"1312\"\u003e• Suitable for daily skincare routines\u003c\/p\u003e\n\u003ch3 data-section-id=\"ndroi4\" data-start=\"1352\" data-end=\"1368\"\u003eSuitable For\u003c\/h3\u003e\n\u003cp data-start=\"1370\" data-end=\"1460\"\u003e• Dull Skin\u003cbr data-start=\"1381\" data-end=\"1384\"\u003e• Dry Skin\u003cbr data-start=\"1394\" data-end=\"1397\"\u003e• Combination Skin\u003cbr data-start=\"1415\" data-end=\"1418\"\u003e• Fine Lines \u0026amp; Ageing\u003cbr data-start=\"1439\" data-end=\"1442\"\u003e• Uneven Skin Tone\u003c\/p\u003e\n\u003ch3 data-section-id=\"17h2msu\" data-start=\"1462\" data-end=\"1476\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp data-start=\"1478\" data-end=\"1608\"\u003eAfter cleansing and toning, apply a few drops evenly across the face and gently pat until fully absorbed. Follow with moisturiser.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":59758403125582,"sku":"MED-PDRNPS-30","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5284.webp?v=1779964553"},{"product_id":"vt-reedle-shot-100","title":"VT Reedle Shot 100","description":"\u003cp data-start=\"591\" data-end=\"731\"\u003e\u003cstrong data-start=\"591\" data-end=\"731\"\u003eVT Reedle Shot 100 is an advanced Korean skincare treatment designed to help improve skin texture, absorption and overall skin radiance.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"733\" data-end=\"919\"\u003ePowered by VT’s innovative CICA REEDLE™ technology, this lightweight serum creates a gentle skincare stimulation effect that helps support smoother, firmer and more refined-looking skin.\u003c\/p\u003e\n\u003ch3 data-section-id=\"5y7puq\" data-start=\"921\" data-end=\"933\"\u003eBenefits\u003c\/h3\u003e\n\u003cp data-start=\"935\" data-end=\"1215\"\u003e• Helps improve the appearance of uneven skin texture\u003cbr data-start=\"988\" data-end=\"991\"\u003e• Supports smoother and firmer-looking skin\u003cbr data-start=\"1034\" data-end=\"1037\"\u003e• Enhances absorption of skincare products\u003cbr data-start=\"1079\" data-end=\"1082\"\u003e• Lightweight and fast-absorbing formula\u003cbr data-start=\"1122\" data-end=\"1125\"\u003e• Helps promote a radiant, healthy-looking glow\u003cbr data-start=\"1172\" data-end=\"1175\"\u003e• Suitable for evening skincare routines\u003c\/p\u003e\n\u003ch3 data-section-id=\"ndroi4\" data-start=\"1217\" data-end=\"1233\"\u003eSuitable For\u003c\/h3\u003e\n\u003cp data-start=\"1235\" data-end=\"1334\"\u003e• Uneven Skin Texture\u003cbr data-start=\"1256\" data-end=\"1259\"\u003e• Enlarged Pores\u003cbr data-start=\"1275\" data-end=\"1278\"\u003e• Dull Skin\u003cbr data-start=\"1289\" data-end=\"1292\"\u003e• Fine Lines \u0026amp; Ageing\u003cbr data-start=\"1313\" data-end=\"1316\"\u003e• Combination Skin\u003c\/p\u003e\n\u003ch3 data-section-id=\"17h2msu\" data-start=\"1336\" data-end=\"1350\"\u003eHow To Use\u003c\/h3\u003e\n\u003cp data-start=\"1352\" data-end=\"1509\"\u003eApply an appropriate amount after cleansing and toning. Gently spread across the face and pat until absorbed. A mild tingling sensation may occur during use.\u003c\/p\u003e","brand":"VT Cosmetics","offers":[{"title":"Default Title","offer_id":59758489370958,"sku":"VT-RS100-50","price":20.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5288.jpg?v=1779966002"},{"product_id":"axis-y-dark-spot-correcting-glow-serum-50ml","title":"AXIS-Y Dark Spot Correcting Glow Serum 50ml","description":"\u003cdiv\u003e\u003cspan\u003eAXIS-Y Dark Spot Correcting Glow Serum is a lightweight Korean brightening serum formulated with 5% niacinamide to help improve the appearance of dark spots, uneven skin tone and post-acne marks.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eInfused with plant-derived squalane and nourishing botanical extracts, this hydrating serum helps support a smoother, brighter and more radiant-looking complexion without feeling heavy or greasy.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eBenefits:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Helps brighten dull-looking skin\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Supports a more even skin tone\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Helps improve the appearance of dark spots and post-acne marks\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Lightweight and hydrating texture\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e• Suitable for daily skincare routines\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eHow To Use:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAfter cleansing and toning, apply a small amount evenly across the face and gently pat until absorbed. Follow with moisturiser and sunscreen during the daytime.\u003c\/span\u003e\u003c\/div\u003e","brand":"AXIS-Y","offers":[{"title":"Default Title","offer_id":59758768095566,"sku":"AXY-DSGS-50","price":15.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5293.webp?v=1779974655"},{"product_id":"medicube-triple-collagen-serum-4-0-55ml","title":"MEDICUBE Triple Collagen Serum 4.0 55ml","description":"\u003cdiv\u003e\u003cspan\u003eMEDICUBE Triple Collagen Serum 4.0 is a lightweight milky serum designed to improve skin elasticity, hydration and radiance for a smoother, firmer-looking complexion.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eFormulated with Medicube's Triple Collagen Complex, featuring Hydrolysed Collagen, Atelo Collagen and Soluble Collagen, this nourishing serum helps support skin firmness while Niacinamide and Hyaluronic Acid work to brighten and deeply hydrate the skin.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":59781350883662,"sku":"MED-TCS40-55","price":18.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5376.webp?v=1780403625"},{"product_id":"numbuzin-no-5-vitamin-concentrated-serum-30ml","title":"NUMBUZIN No.5+ Vitamin Concentrated Serum 30ml","description":"\u003cdiv\u003e\u003cspan\u003eNUMBUZIN No.5+ Vitamin Concentrated Serum is a brightening Korean serum designed to target dark spots, post-acne marks and uneven skin tone.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eFormulated with Glutathione, Vitamin C, Niacinamide and Tranexamic Acid, this lightweight serum helps promote a clearer, more radiant complexion while keeping skin hydrated and comfortable.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eSuitable for daily use and all skin types.\u003c\/span\u003e\u003c\/div\u003e","brand":"NUMBUZIN","offers":[{"title":"Default Title","offer_id":59794955567438,"sku":"NUM-VIT5-30","price":13.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/files\/IMG_5428.webp?v=1780488987"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1038\/4923\/0670\/collections\/serums.png?v=1779327845","url":"https:\/\/skinofkorea.co.uk\/collections\/serums.oembed","provider":"Skin Of Korea","version":"1.0","type":"link"}